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I thought it might be helpful to analyze the Google SERP for the key term “Odessa Texas”. If we Google that phrase, what will we find and what would a company have to do to capture the No. 1 spot for that phrase?

I’m going to focus on the top 5 listings because anything below that likely doesn’t get the kind of traffic that I’d want to get with a commercial website. The top 5 listings for “Odessa Texas” are:

• The city of Odessa website
• Wikipedia entry for Odessa, Texas
• The Odessa Convention and Visitors Bureau
• Odessa’s City-Data page
• Odessa Chamber of Commerce

To capture the No. 1 spot for “Odessa Texas” would require a lot of work. I’m not saying it can’t be done but a webmaster would have to work awfully hard against the age factor and inbound links pointing to the above sites. You would be much better off targeting “Odessa Texas” and keywords related to your business. For instance, let’s say you own an antique shop in Odessa and you want to capture the No. 1 spot for “Odessa Texas antiques”. What would you need to do?

That would be a lot more feasible to attempt and if you are starting an antique website in Odessa, Texas, I’d say recommendable. The first thing I’d do is build a solid website with good on-page SEO. Secondly, I’d undergo a link building campaign using target keyword phrases as anchor text and point them to my most important web pages. I’d also start a blog on my domain and blog to it every day. A blog will fresh original content to your website every day and help you increase your on-page SEO strengths, giving you a vital and necessary content creation edge over your competition. I’ve actually seen companies take a No. 1 spot in Google within a year using that strategy. Your company in Odessa Texas can do it too.